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Eat them to defeat them!

Returning to schools on 19 February and running for six weeks, Eat Them To Defeat Them is all about The Big Chomp for 2024. This campaign has been proven to work and really change eating behaviour and reduce food waste in our schools. 

80% of kids don’t eat enough vegetables. If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.

Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. There is a massive TV advertising campaign, activities in thousands of schools, tips, hacks, advice and fun to help you succeed, and a huge buzz on social media.

More than half of their parents say the kids ate more vegetables as a result.